

Why We Started — From Katie, Our Founder
In 2022, I lost my sister to suicide. It broke me. In the quiet months that followed, I kept thinking...
"What if someone reminded her she was enough?"
That single question became our mission.
To create clothing that speaks when words are too hard.
To send love into the world — one hoodie at a time.

Not a Charity. A Lifeline.
We don’t donate to bloated mega-charities — We give directly to the source... Real people that actually make a real difference...
25% of profits go directly to volunteers that work on the front lines of suicide prevention.
From crisis counselling to community healing, your purchase funds real people doing real work.
Our 2025 goal:
💰 $1 Million donated directly to mental health & suicide prevention.
Thank you for being part of the mission.